Marketing agency in Greenville, NC
BentonNewell Communication provides fractional CMO and COO leadership to healthcare, healthtech, life sciences, MedTech and complex B2B organizations. Dana Newell works with independent physician groups, multi-specialty practices, ASCs, community hospitals and Series A and B companies. Services cover go-to-market and revenue strategy, marketing operations and CRM transformation, integrated marketing and PR, plus digital growth, SEO and reputation management. Most engagements begin with a 30-minute discovery call. The firm serves clients nationwide from North Carolina.
Dana Newell founded BentonNewell Communication, LLC in 2003. She began her career in healthcare sales, operations and marketing, then ran physician practices and led multi-site clinical teams. Earlier roles included Atlantic Gastroenterology, Advanced Home Care as Eastern Region Vice President, and Wilson Medical Centers. Through the firm she has served as fractional CMO, COO and CEO for early-stage digital health platforms through $200M health systems.





