Accounting firm in Wauwatosa, WI
Bookkeeping and accounting, tax preparation, strategy and client advisory, and one-on-one QuickBooks training from certified QuickBooks ProAdvisors. The firm works largely with service-based businesses — consultants, event planners, real estate professionals, childcare owners, contractors, and hairdressers, barbers and makeup artists — and treats business and personal finances together rather than as a once-a-year tax exercise. Practical help includes cash flow projections, pricing analysis, spending plans, managing outstanding accounts and bill pay, owner pay guidance, line of credit resources, and monthly advisory sessions aimed at lowering tax bills. Appointments are available remotely or in person, and the firm lists IRS credentials, BBB accreditation, and Small Business Enterprise status.
Founded by Latanza Parnell, a Wisconsin-based accountant and financial strategist who earned a Bachelor of Business Administration at the University of Wisconsin–Milwaukee and has several years of accounting and finance experience across various industries. She is also a former childcare facility owner, and her interest in helping small business owners manage and grow their finances led her to launch the firm. Clientele extends nationwide.



