Clothing store in Fayetteville, WV
An Appalachian-themed goods shop selling unisex and women's tees, sweatshirts, youth apparel, hats, bandanas, bags and cologne, alongside stickers and decals, drinkware, candles, books, blankets, games, cards and salt from J.Q. Dickinson Salt Works. Designs draw on regional wildlife and folklore, with graphics like Mothman, trout, rhododendron and "Lost in WV." Prints and art from named makers including NDTank, Rosalie Haizlett, Logan Schmitt, Octavia Spriggs, Base Camp Printing Co. and Gingerly Press are carried in the shop. Products are sourced within Appalachia whenever possible, and the company also works with wholesale accounts and welcomes pitches from regional artisans.
The company describes itself as born in the Appalachian Mountains out of a desire to share quality goods reflecting the spirit, natural beauty and history of the region. The name is a nod to things past, including wildlife no longer found there such as the wolf in the logo, forgotten towns reclaimed by forest, and cultures that faded into the hills. West Virginia is the home base, but the brand aims to represent the whole Appalachian region.





