iSupply Beauty

Beauty supply store, Cosmetics & Beauty Supply in Winston-Salem, NC

Address
1243 W Clemmonsville Rd, Winston-Salem, NC, 27127
Website
isupplythebeauty.com

About iSupply Beauty

iSupply Beauty is a beauty supply retailer at 1243 W Clemmonsville Rd in Winston-Salem, operating as both an in-store shop and an online store with order-online, pick-up-in-store convenience. The product range covers the full spectrum of hair care needs, including haircare and styling products, extensions, wigs, braiding hair, hair closures, and frontals, plus semi-permanent, permanent, and temporary hair color. Beyond hair, the store carries cosmetics, skincare, body care, face masks, and organic skincare lines, along with a nail care section offering press-on nails, gel polish, and acrylic powder. iSupply Beauty also stocks dedicated product lines for men and kids, plus professional-grade tools and accessories for stylists and at-home users. The shop carries recognizable industry brands such as Outre, Sensationnel, Bobbi Boss, Ebin New York, and Mielle, and runs a loyalty rewards program tied to Cash App that gives customers store credit for repeat purchases. The combination of a full beauty supply catalog with brand-name product lines under one roof, plus flexible online and in-store shopping, positions iSupply Beauty as a one-stop shop for hair and beauty needs on the west side of Winston-Salem.

iSupply Beauty was founded by Tequilla Allen, a Winston-Salem native who came up with the idea in 2020 after years of working with hair and hair care products. She originally set out to launch her own hair line, but the concept evolved as she kept brainstorming other products she could bring under one brand, eventually landing on the idea of a full beauty supply store. Allen recognized a gap in the market: even though Black women drive a billion-dollar haircare industry, fewer than 5 percent of beauty supply stores are Black-owned, and she felt her community needed and wanted a store built specifically for them. She taught herself the business largely through her own research and by connecting with other Black beauty store owners for guidance and mentorship as she built out her plan. The store officially opened its doors on May 6, 2023 at its Clemmonsville Road location. Allen has spoken candidly about the personal obstacles she overcame to get the store open, saying that everything she has had to carry and every goal she has had to fight for convinced her she could accomplish just about anything she set her mind to.

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